Native American-owned casinos in California have invested millions of dollars to upgrade their hotels, casinos, and amenities in an effort to attract a more diverse range of customers. While these casinos will continue to cater to their most loyal gambling customers, casinos in San Diego, Hollywood, and other parts of California are also trying to bring non-gamblers and casual gamers through their doors, too.

Hollywood-based casinos are hoping that things like 5-star restaurants, outdoor waterparks, authentic Japanese sushi bars, and entertainment complexes will attract these more non-traditional gambling customers.

New Revenue for the Tribal Community

The Native American groups that own and operate California’s brick-and-mortar casinos hope that these new amenities will generate a new stream of revenue for their businesses. A tribal spokesperson believes that diversifying revenue can help Native American-owned casinos stay relevant during these turbulent times in the gaming community.

More specifically, online gambling websites are threatening the monopoly that Native American tribes have on California’s gambling industry.

Experts Examine Non-Gambling Revenue in Las Vegas

Although California’s Native American tribes do not release their casino-based revenue to the public, casinos in Las Vegas do release that information to the public. Experts who have examined this revenue data suggest that world-famous casinos in Las Vegas have relied heavily on non-gambling profits in recent years.

In fact, these revenue reports indicate that casinos in Las Vegas only receive about 37% of their annual revenue from traditional gambling. The larger chunk of this revenue comes from entertainment, lodging, restaurants, and other leisure-oriented amenities.

Alternatively, Native American casinos earn between 80% and 95% of their revenue from gambling. The tribal community hopes to strike a balance between non-gambling revenue and gambling revenue over the next decade.